The John Thompson Scholarship in Ireland is open to all internationals. The scholarship was formed by the DCU Business School and the family and friends of the late John Thompson to honor his memory. Mr. John Thompson is one of Ireland’s leading newspaper executives. It is for a student who wants to pursue a master’s in the Digital Marketing field. 

The DCU Business School scholarship will cover the full tuition fee for one EU or non-EU student every year. As the scholarship is only for the digital media field, this MSc in Digital Marketing was created to help students understand how new and digital technologies can change consumer behavior. It will equip students with the creative knowledge to connect and engage with consumers using digital techniques and channels. The scholarship will provide insight into the importance of continuous upskilling in digital marketing.

Digital marketing is one of the most demanded and important fields nowadays. Digital marketing can reach audiences from every part of the world, and users can generate revenue through these demanded fields. Mr. John Thompson is one of the renowned personalities in this field, so this international scholarship commemorating him can help other students mark their names in this field. Mr. John Thompson has a career of almost 30 years in business, and he was instrumental in launching and developing some of Ireland’s most successful and enduring publications, including The Sunday World, U Magazine, and The Irish Farmers Journal.

It aims to foster connections between digital marketing and online journalism. The scholarship program encourages graduates of journalism, business, and more diverse educational backgrounds to study and learn digital marketing study, which is combined with an appreciation of media and online journalism. The scholarship will help students understand the theory behind many digital marketing techniques and practices. Scholarship recipients will also get exposure to many popular industry technologies. They will get a great understanding of digital marketing, which is continuously evolving.

The benefits of the John Thompson Scholarship in Ireland are:

1. The John Thompson Scholarship 2024 will fully waive the selected student's tuition fees.

2. Students will get exposure to cutting-edge research, industry practice, academic rigor, and applied workshops and projects.

3. An opportunity to learn from experienced international and Irish experts from industry.

4. Chance to get practical experience in data analytics, visualization, digital advertising, communication, and digital marketing strategy.

5. An opportunity to study in Europe and explore European culture.

6. It is a chance for international students to practically learn about today’s most demanded fields and skills.

The eligibility criteria for the John Thompson Scholarship in Ireland are stated below:

1. Applicants from all over the world are eligible to apply.

2. Applicants must have a good knowledge of English.

3. Students must have a first-class bachelor’s Degree.

4. Additionally, applicants applying for the scholarship must be interested in and understand marketing, media, business, and journalism.

5. Furthermore, applicants must meet the academic and entry requirements of the MSc Digital Marketing program.

6. Applicants must have already applied to the MSc Digital Marketing program at DCU Business School to qualify for this scholarship.

Required Documents:

1. CV

2. Statement of Motivation and suitability for the DCU scholarship (maximum 250 words).

3. Copy of academic transcript/proof of final degree award